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Friendly prospecting notes

2026-09-16

Choose the Smallest Truthful Subject Line

Find the best cold-email subject line for a specific recipient by matching verified context to the body, avoiding false urgency, and testing qualified outc

2026-09-14

What RevOps Teams Should Actually Evaluate in an Intent Data Platform

A RevOps lead's hard-earned framework for evaluating intent data platforms — comparing API vs UI access, LinkedIn signals vs web-wide intent, transparent vs black-box scoring, and seat-based vs usage-based pricing. With specific mistakes, costs, and a checklist you can reuse.